Help support The Loveland Initiative every time you shop at Kroger—without spending any extra cash!

It’s fast!   It’s easy!   It’s FREE!

  • Register your Kroger Plus account online (see details below)
  • Select The Loveland Initiative as your charity—#96111
  • Show your Kroger Plus card (or give your phone number) every time you check out

That’s it! Then Kroger will send us a donation every quarter based on how much our supporters have spent.

Registration Details

You can register your Kroger Plus account number (from the back of your card or a recent receipt) or with your 10-digit “alternate ID,” which is your phone number with area code.

  • Go to and click on Sign In/Register
  • If you are a new online customer, you will click on SIGN UP TODAY in the ‘New Customer’ box
  • On the sign up page, enter your zip code, click on favorite store, enter your email address, create a password and agree to terms and conditions
  • Kroger will send you an email to confirm your sign up. When you get that email, click on the link in the email and it will take you to the “My Account” page
  • Log in with your email address and password, then scroll down & click on “Community Rewards” and then click on “Edit Kroger Community Rewards Information”
  • Under “Find your Organization” enter 96111. Select The Loveland Initiative from the list and click on Confirm/Save
  • All done! Just shop at Kroger, show your card or use your phone number every time you check out and Kroger will send us a check!