Brand Style Guide
Thank you for taking the time to review our brand style guide. Please take a minute to familiarize yourself with these guidelines. Our goal, with your help, is to build a consistent, professional identity for The Loveland Initiative.
Any changes made to our logo or other style elements must be approved by us. This includes approval of creative layouts for print and web advertising, newsletters, promotional materials, documents, web pages and branded merchandise.
The Loveland Initiative’s master color logo should be used at all times. Where not possible, such as on a color background, then our white logo may be used. Our logo should be used in a consistent manner across all communications.
For all approval or usage questions, please contact:
Maintaining the clear space zone between the logo and other graphic elements such as type, images, and the edge of pages, helps to ensure that the logo retains a strong presence wherever it appears. Try to maximize clear space whenever possible.
The height of the ‘T’ in The is used to define the minimum amount of clear space needed on all sides.
Resizing Our Logo
When re-sizing our logo, proportions should be ‘constrained’. This means that the proportions of the logo stay the same no matter how large or small it is displayed. In many applications this is done by holding down the ‘Shift’ key while dragging a corner of the image. The examples below show what happens when proportions are not constrained.
Download Our Logo
We like to keep it simple. Our selected font family is Arial which was designed for legibility. Arial should be used for all communications in both digital and print formats.
- Only use Arial Regular for body copy.
- Arial Regular or Narrow can be used for headings and titles.
Use these colors to guide your designs and layouts, both online and off to ensure you’re staying consistent with The Loveland Initative brand.